Selling Your Home

When selling your home, you don’t just need a Realtor® with a license. You need a no-holds-barred marketing plan that has one goal in mind: to get your home sold quickly, painlessly, and for the highest price.

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You need someone with the experience and knowledge to get your home in front of as many potential buyers as humanly possible. Someone who utilizes the latest and greatest technology but also has the ability to tie in the “old school” ways to GRAB a buyer’s attention from both angles.

Sloppy pricing methods, unfocused marketing techniques, weak negotiation skills, and careless contract preparation can cost you tens of thousands of dollars. That’s why making sure you have a kick-butt agent is CRITICAL to selling your home quickly and for top dollar. You don’t want a paperweight agent that sits around costing you money; you want a ROCKSTAR agent that focuses relentlessly on the fundamental skills that ensure a profitable and hassle-free transaction.

The Process:


Everyone has different needs. It’s as simple as that. Some people have YEARS to sell a home as long as they get the price they are looking for. Others have a matter of days or weeks to sell, so they are more flexible on the price. The challenge when pricing a home is IDENTIFYING your needs and finding a price that works with them. That’s where I come in; I work with you to identify what YOUR needs are, find a price that will work with your situation, and get it sold. It’s that easy!


A lot of agents talk about their marketing and how “outside the box” their marketing is. The truth?  They have no idea what marketing is.

We come from a marketing background and have implemented one of the most innovative marketing plans ever conceived in the real estate industry. With a mixture of print, web, and guerrilla marketing techniques we don’t just throw a few crappy photos up on the MLS, drop a sign in your yard, and HOPE that your home sells.

Viral MarketingWe create a VIRAL BUZZ in the neighborhood that sparks CURIOSITY and INTEREST in your home. We have done the research, we KNOW where the buyers are coming from and how to GRAB their attention.

Curious how we do it? Of course you are! Check it out!


The art of negotiation goes beyond the selling price of your home; inclusions, repairs, and so much more are EQUALLY important when selling your house. You need an agent that knows how to walk a fine line between pushing too hard and having the buyer walk away, or not pushing hard enough and having the buyer walk all over you. Sound like fun? IT IS! This is our FAVORITE part of the transaction!

My job is to always look out for your best interests. Each step of the way we will point out the most aggressive and least aggressive options for each negotiated point. This way you will be fully informed and together we can decide on the best strategy.

Want to know more about the process? Get in touch with me today!  Contact Me and let me know a bit more about your house and your situation.


Working with Franco & Ford is as hassle free as we can make it. From the moment you sign the listing contract to the final close and transfer of money. We assist you in the preparation of your home for sale with advice, priority access to our favorite vendors, coordination of appointments and timelines. We take care of all those pesky details, so you can worry about big things.

Any real estate transaction in Florida comes with a mountain of paperwork. We will explain everything in as much, or as little, detail as you like. We can do so in person or we can use electronic signatures to make it as quick and easy as possible. Everyone is different and, at Franco & Ford, we will work with you in the manner you want. We’ll fit our process and schedule to accommodate your life – not ask you to fit into ours.

Selling a home is usually a big deal in any person’s life. While there is no way to guarantee a completely problem free transaction, we know things are better with us by your side.  It’s a simple thing, really, but we never want you to worry that something will fall through the cracks. We want your experience working with us to be not just a pleasant one, but an extraordinary one.


At Franco & Ford, Good Enough Simply Isn’t.

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Selling Your Homelast updated: 2016-12-01T20:32:26+00:00 da
Selling Your Home 8:32 pm